FRIDA art space is a place for self-expression. There are no age or status restrictions, no ratings or criticism. Here we believe that under gentle guidance, in a comfortable atmosphere, the uniqueness of a person is revealed. You can spend a warm creative evening with family or friends, take out your unfinished, forgotten painting from the drawer or just come and be inspired by the beautiful – that’s all about Frida.
Our task was to launch the social networks of the art space to introduce the new project and attract customers.
We researched the audience, analysed competitors and highlighted the advantages that formed the basis of the strategy. We proposed categories, formed the voice of the brand and the visual style of the pages. For promotion, we decided to use: targeted advertising, cooperation with opinion leaders, raffles and collaborations.
Within 3 months, we published 46 posts and 390 stories, launched 25 advertising campaigns.
We drafted the basic information about the art space in the saved stories, held a raffle of gift certificates, cooperated with opinion leaders and microbloggers. We held a charity auction in support of the Armed Forces.
- Increase in followers on Instagram from zero to 1800
- More than 4000 reactions and likes, more than 1500 comments, reposts and saves, more than 400 messages
- The average reach of the profile per month is more than 80,000 users
- Average ER – 36.6%, ERR – 5.86%