What is a camp for kids? It’s a place where life flourishes: where first love blossoms, unexpected strong friendships form, and the first creative challenges arise. It’s a place where you explore the world and uncover a new side of yourself. All these experiences are encapsulated by Deluxe, and we’ve decided to emphasize it with a new identity.
Logotype Manifesto
The new logo of Deluxe camp is a manifesto where behind every letter hides an emotion. We say: dream, enjoy, love, unite, explore the world and yourself. The letter ‘X’ leaves room for your special impression. Let Deluxe be inspiration, relaxation, a new experience, and warm memories.
Corporate Style
The visual elements of the logo formed the basis of our identity. We placed them on T-shirts, caps, backpacks, bracelets, notebooks, pencil cases, and pens. They remain concise to touch the hearts of teenagers and serve as joyful reminders of their time at camp.
