Ophthalmology. Regional Clinical Hospital
Happiness in seeing the worldOphthalmology at RCH is the department of eye microsurgery at the Ivano-Frankivsk Regional Clinical Hospital. For almost 75 years, we have been helping people preserve their vision and regain the ability to see again. We help the Ophthalmology department at RCH become closer to people.
Logotype
Everything fell into place with our logo right away, as if we were on “first name terms”. You can even wink at it in response. We’ve also worked on business cards, employee bags, folders, and conference branding.
SMM Strategy
Our main task in the communication department is to break stereotypes about outdated state clinics. Contrary to biases, here you will find the most experienced surgeons in the city and new modern equipment.
So, on social media, we talk about the department and doctors, discuss eye diseases and their treatments, explore interesting clinical cases, and address common questions. We also generate consistent patient traffic to the clinic.
SMM Support
Over 17 months, we conducted more than 15 content shoots, published 170 posts and 800 stories, launched over 50 advertising campaigns, and collaborated with thought leaders.
Our Facebook posts have garnered a record number of interactions and comments.
Our results:
- Total advertising reach: 2,197,482 users
- Average profile reach per month: Instagram – 34,111, Facebook – 92,140 users
- Over 120,000 reactions and likes
- Over 3,700 reposts and saves
- Over 5,400 inquiries in messages and comments
- Average ERR: Instagram – 3.5%, Facebook – 12.1%
- Subscriber growth: Instagram – 1,250, Facebook – 3,087″
