The brand SHE is a story about women, for women, by women. The founders of the brand have created a product based on 13 years of expertise in the beauty industry, bold dreams, and genuine interest in clients. Our task was to build a brand growth strategy.
Brand Platform
To build a strong brand, it’s essential to determine our value proposition. We’ve identified our clients in the market: women who shine brightly in their careers or personal style. Our cosmetics can become a staple in their makeup wardrobe, a capsule for everyday beauty. And the brand itself is like a fairy friend, with its beauty life hacks and belief in the beautiful.
Communication Strategy
Makeup is like beautiful lingerie: even if no one notices it, a woman feels 100% more confident. This insight forms the basis of the “Love myself” communication. We wanted to support women, encourage them to look at themselves in the mirror, admire and be inspired by themselves.
Communication channels:
- Social media and targeted advertising
- Media and thought leaders
- Partnerships and events
- Points of sale
- Founders’ personal pages
SMM Strategy
The brand’s social media platforms have become the primary sales channel for cosmetics. To ensure this channel works effectively, we combined image content to increase recognition and reinforced it with rational product publications. We decided to build long-lasting and warm relationships with our customers and become friends.
In the first month, we:
- Set up the brand’s pages on Facebook and Instagram.
- Conducted product and image photo shoots.
- Assisted in shooting image videos.
- Organized collaboration with UGC creators until February 14th.
- Launched the first image and product advertising campaigns.
