VD Group is a construction company in the western region of Ukraine. The company has constructed 9 recreational complexes and hotels in the ski resort of Bukovel, and completed two residential projects. This year, VD Group had the need to create its own brand and launch a sales system. We, along with our team, developed the image of the new company, built its communication, and launched sales on all platforms.
Brand Platform
In 2022, maintaining the pace of construction was challenging, but VD Group was one of the few companies that continued to work and met the specified project completion deadlines. We decided to highlight this aspect of the brand and become a point of support for our clients, driving life forward despite all challenges.
Corporate Identity
We enhanced the existing company logo with elements of the corporate identity and refined the visual representation of the company. We chose a deep green color combined with elegant thin lines.
Launching Communication
We started work on increasing brand recognition, as well as establishing communication channels and lead generation. We developed communication messages, launched external advertising, and prepared an SMM strategy: creating a unique visual style and outlining the promotion strategy.
Communication Channels:
- Social media and targeting
- Contextual and banner advertising
- Media collaborations
- Outdoor advertising
Website Development
We designed the corporate website to be simple and informative. We showcased the company’s main advantages and both construction projects: Central Park and Central House.
Created in partnership with Dudes.Team web studio.
