Naming
This is the creation of a unique and meaningful name for a brand, product, or project that reflects its essence, positioning, and is easy for the audience to remember.
- Brand name
What’s included?
- analysis of competitors’ names and descriptors, review of best practices;
- creative work to generate name options and descriptors;
- uniqueness check — verifying the name against competitors in search engines and social media;
- analysis of the name’s suitability for use (visually, phonetically, and in context).
When is naming needed?
When something new is being born — a business, product, or service — and you need a name that grabs attention, is memorable, and perfectly fits your idea.
Also, when the old name no longer works. When it doesn’t help you stand out from competitors. When it doesn’t resonate with people. When it’s not really yours.
That’s when it’s time to create a name that speaks for your brand.