7dreamsport
Безпрограшний шопінгOnline shopping is becoming increasingly popular, and online retailers are getting closer to their audience. Our client, 7 dreamsport, is a multi-brand online clothing store. The brand is already confident in the B2B market and plans to enter the B2C market. Our task is to show the brand the path to recognition.
Brand Identity
The first step we took was to refine the brand identity. The brand already had a logo in the form of the number 7, which we complemented with brand patterns and a wide color palette.
Branded corporate elements
We visually extended the brand’s philosophy of “Do as you please” in the branded elements. The logo transformed into an arrow that can move in its own direction – just as you please.
Packaging and presents
Unpacking an order is like the first impression. We aimed to make this first impression pleasant and leave a few compliments as a keepsake. We conducted surveys among the representatives of the target audience and gathered data about the packaging processes within the company.
Result: Boxes, packages, and bags of various sizes, to make it convenient for managers to assemble large orders and for customers to comfortably carry their packages home. Additionally, we prepared postcards, stickers, and fitness bands as compliments for customers.
Communication Strategy
What unites all global sportswear brands? They are high-quality, stylish, time-tested, comfortable, motivating, and they cheer for us. Nike, Adidas, Reebok – they form a strong team of brands, ideas, philosophies. You can’t lose with them, especially when it comes to shopping. This insight is at the core of our communication.
