Dynastiya is a café in the city of Dolyna offering a diverse menu, attentive waitstaff, and an Instagram-worthy interior. Our task was to create a brand promotion strategy for social media. However, we started with positioning. We realized that for the locals, Dynastiya is not just a place to eat well but also a spot to spend time with family and friends. Thus, the concept of an urban café that brings people closer was born.
SMM Strategy
Social media was designed to reflect the café’s atmosphere as a place for meeting loved ones, conveying its stories and mood. Thus, our key attributes became the city, attention to detail, film photography, and series (who remembers the 80s “Dynasty”?). We established a friendly, cheerful, and refined communication style for the brand.
The content combined behind-the-scenes glimpses of the café, guest stories, an online menu, and an original mini-series. The visual style mixed modern elements with the charm of royal dynasties. For promotion, we planned targeted advertising and influencer collaborations, as well as photo challenges and themed events with experts.
