First of all, we got acquainted with the concept of the Osher clinic. The name means happiness in Hebrew. And therefore branding seems to sparkle with happiness. The establishment was just preparing for opening, so our task was to make a good first impression and help stand out among competitors.
It is probably not by chance that the word SHE was in the centre of Osher’s name. We deliberately highlighted it in color in the logo to emphasize that the client of the clinic is in the centre of attention here.
Pink bubbles were an element of the interior of the clinic. We left the image intact both inside and outside the establishment. Gift certificates, packages, containers for cosmetics were covered with bubbles of happiness. In this way, the client takes the emotion with her for a long time.