In 2024, a team of experts, professionals, and supporters united to bring back the first football club to the city and to implement the best global football practices in Ukraine through it. Thus, on the field, the club Revera 1908 was born. We have become witnesses and co-authors of the birth of this brand.
Brand Platform
The club’s past and its modern vision are united by the image of guardians. The club has been reborn to ignite the passion for the true game in the hearts of the people of Ivano-Frankivsk, to guard children’s dreams, and to stand guard over the honor of the city.
Communication Strategy
In our communication, we emphasized that we are accepting the pass from the team’s past and opening a new chapter in the club’s history, starting a New Era for Revera 1908. Our idea was expressed through a video that we created together with the Revera 1908 team, director Vasyl Hoshovskyi, and the video content agency Multimedia Lab.
The first broadcast was the presentation of the Revera 1908 club, where we managed to immerse the audience of the city and sports enthusiasts in the club’s history, values, and vision. Sport Business Media recognized the launch campaign as the best marketing case of the month.
We developed a step-by-step strategy for introducing the brand to the western region over the course of a year, considering elements of outdoor advertising, media appearances, and even our own amateur championship.
Communication Channels:
- Press conference
- Outdoor advertising
- Website
- Social media and targeted advertising
- Media and paid influencer
- Events and our own championship
- Collaborations
- Partnerships with educational institutions
- Advertising integrations
Design
We dressed all touchpoints of the audience with the club in a new recognizable style: player and administration uniforms, stationery, merchandise, and social media. We even developed product ideas for collaborations.
