What happens when you combine truly natural ice cream with a bright, memorable design? There will be TM JEREMY.
Branding
It all started with the fact that ice cream was brought to our office. The family production turned to us with the task of developing the corporate style of the brand and packaging and then presenting it on the market.
The modern ice cream market is oversaturated with offers, all brands are the same and are lost in the visual struggle. Where everyone is shouting, no one can be heard. Therefore the task of visual style was — to become, not like everyone else.
Working on the style, we moved between minimalism and nostalgic classics. Minimalism looked rather cold, as for a family manufactory, and did not give a 100% feeling of natural ingredients. The nostalgic design of the old era, on the contrary, did not show the novelty of the brand, and limited it.
So, the TM JEREMY brand has become bright, fresh and its own. A brand you trust. A brand with a soul.
