Garant+bud
Paving manufacturer
Garant+bud is a local paving manufacturer, with a network of distributors in several regions of Ukraine and specialists in laying paving stones and landscaping yards. The company has been operating in the market for 23 years. The brand approached us for the renewal of its corporate identity and communication in general.
Branding Renewal
We were tasked with modernizing the Garant+bud brand. So, together with the company’s founders, we decided to make bold changes. We created a new logo and corporate style.
The logo is based on the letters “G” and “B”, which have transformed into a special pattern of paving stones. The recognizable orange color of the brand remained the primary color in the new corporate style. We complemented it with a contrasting yet more subdued shade of gray.
Communication Strategy
The company has its customer base, and some return for repeat purchases even after 10 years. This insight became the basis of the new communication strategy. We developed creatives for the brand’s new advertising campaign and a step-by-step plan to capture a new audience.
Website Development
The website became the primary channel to embody the updated branding and support the new communication. Together with the Dudes.Team web studio, we reimagined the structure and functionality of the site and launched a modern online catalog of Garant+bud products.
