Crabs
First Wheels for the Little Ones
Introducing the Crabs case — a retail space for baby strollers and car seats. At the start, we had a crab, creative owners, and a request for a refresh of the corporate style. Our task was to reveal the brand’s character and package the store with branded materials.
Logo Refresh
We kept the crab as the main hero of the logo and identity. However, we made it less detailed and more minimalist.
On the path of changes, our crab added a few final touches to the logo and laid the foundation for the corporate style.
Branding
Smooth path-like lines became the basis of the identity. Babies will master them together with us, as a stroller is a child’s first mode of transport.
We branded employee badges, price tags, tape, vehicles, and promotional image stands. We also prepared a branded sticker pack, which became a compliment for customers.
