Kryla Karpaty by Edem
Discovery Village
Kryla Karpaty by Edem is a mountain resort village located just 10 minutes from Bukovel. Here, nature seems to invite you to slow down, take a breath, and allow yourself more — more emotions, more exploration. For our agency, this project became more than just a client. It was a space for creativity and genuine affection. Because not falling in love with it was simply impossible.
Our task
At the start of the project, we were tasked with developing the Kryla Karpaty by Edem brand on social media and implementing the “Discover More” communication platform created by the brand marketing agency Grape.
SMM-strategy
We shaped our feed like an inspiring issue of a Discovery-style magazine — with bold visual techniques across social media creatives and animations, and a carefully developed tone of voice in both texts and music.
SMM-support
We create inspiring content — from organizing shoots to publishing final posts about the project, its partners, and ambassadors.
How to Turn a Standard Property Viewing into an Exciting Adventure
Mountain locations have a unique character: uneven terrain and constantly changing weather conditions. These factors make property viewings more challenging, so we turned this feature into an adventure and created the “Expedition” creative platform.
Design
To bring the idea to life, we designed an Expedition logo, developed a scenario based on a real map, and added thematic attributes such as a pin, cap, binoculars, and local mountain treats. Throughout the experience, participants’ warm emotions are captured on Polaroid film.
Expedition
This format helps potential buyers not only experience the location more deeply but also make a final purchase decision. At the same time, it supports our business goal of selling the remaining units in phases 1.1 and 1.2.
Infographics and design
We also work on the brand’s visual embodiment — through details that carry the project’s mood and reinforce Kryla Karpaty’s identity at every touchpoint.
Events
We help build a strong community — staying behind the scenes of ad integrations and atmospheric events.
Project team
Brand strategist — Ірина Стецевич
Marketing strategist — Тетяна Хмілевська
Head of design — Юрій Парипа
Head of digital — Ольга Кіх
SMM manager — Павло Вернидуб
Middle graphic designer — Ольга Зінкевич
Middle graphic designer — Ірина Куць
Creative strategist — Христина-Ірина Сорока
Target manager — Назар Косів
