Branding
This is a visual identification system that helps businesses have their own style and stand out from the competition.
- Logo
- Logo character
- Logobook
- Brandbook
- Merchandise
When is branding needed?
Branding should be developed at the start of a new business, before launching a product or service, during rebranding, or when entering new markets. It’s necessary when you want your brand to have a recognizable appearance, clear identity, and inspire trust in your audience.
Logobook
A complete guide showing how your brand looks — and how not to spoil it.
It includes:
- logo (primary, alternative, monochrome);
- proportions and scaling;
- brand colors, fonts, patterns;
- usage examples — from social posts to signage.
All in a convenient PDF and printed logobook. So the brand works properly and looks as it should.
Brandbook
The brandbook is the rulebook for your brand.
It contains the logo, colors, fonts, and the entire visual ecosystem — from business documents to employee T-shirts.
Presentations, catalogs, merchandise, outdoor advertising — everything follows the same style.
So the brand is consistent and looks professional wherever it’s seen.
Logo character
A unique brand hero with its own personality and voice.
We create the character concept, define its tone of voice, and plan where and how it will “speak” to the audience.
Making the brand more approachable and recognizable across all platforms.